GK: As the world becomes more and more digitized, millions of people feel oddly out of place in it, and the reason is that we miss sound. A ship's horn, for example. (SFX) The ship may have been steered by a computer that works just fine but you don't want to see a ship and hear this (AMPLI COMPUTER BEEPS) ---- a ship is supposed to sound like this. (SFX) Same with the pilot of your plane ----- a computer does a fine job of navigating but you don't want your pilot to sound like this ----- (TR I, uh, this is your pilot......excuse me, one minute----- what is this light flashing for? What's going on? ---- Okay. Back with you----- just want to say welcome to Flight 419.....I mean, Flight 491....to----- where are we going?) You want your pilot to sound like this...... (TR: Heading two-niner Roger Able Charlie, reading you at 431.4, switching back to 432, Delta Bravo, on a north-north-east 120, over Roger.) And the sound of a foghorn. Maybe radio can replace it, but still the sound has benefits for people on shore that have nothing to do with navigation. (SFX) And you want to hear a real foghorn. Not this (BREATHY SFX) or this (TOOT) or this (CLOWN HORN)----- you need this one right here. (FOGHORN) It's the sound that says, San Francisco. As the world becomes more and more digitized, the role of sound effects man becomes more important. A man who can give you a 21-gun-salute (SFX) with rockets (SFX) and a flyover by the Blue Angels (SFX). Mr. Fred Newman. (CLOWN HORN)