Garrison Keillor: ...brought to you by Fisher's Coffee...the strong coffee blended for the man in the boat. (BOAT MOTOR) When you're out on the lake fishing at 6 a.m. on a cold foggy morning, you don't want a bunch of steamed milk and froth in that Thermos, no sir, you want coffee. Same if you're a high-strung career woman who wakes up with a whole long list of places to go and people to see -- (PIANO) you want real coffee.

Prudence Johnson: Black black black is the color of my Breakfast Blend
I don't use cream for coffee is my friend
I drink on average sixteen cups per day
Decaf is one word you won't hear me say.
Black black black is the color of my favorite brew
If I were forced to choose between coffee and you
I think I know which one I would give up--
Darling, would you pour me one more cup?

GK: When you have places to go and things to do, it's coffee that's going to get you there. Fisher's Coffee...the coffee for the man in the boat. (BOAT MOTOR, AWAY)